DIGITAL MARKETING MANAGER
VALLON is a rapidly growing outdoor sports and lifestyle eyewear brand in the e-commerce space (www.vallon.store). We sell retro-inspired sports sunglasses, lifestyle eyewear and ski goggles to a global market.
We are looking for a talented and highly motivated Facebook advertising specialist with wider online marketing expertise to take a leading role in growing our sales as the company continue to scale. The role is based out of our Amsterdam office.
The right candidate for us, in addition to meeting the qualifications below, is passionate about being outdoors and possess a highly entrepreneurial mindset and do-what-it-takes attitude as you join our small, multinational team.
Responsible for the creation, management, optimization and reporting of all digital advertising, primarily via Facebook but also using other digital platforms.
Design, implement and monitor a full-scale, high-converting funnel strategy.
Scale up our ad spend while maintaining a desirable ROAS.
Working together with the team on ad creatives and copy for new campaigns and product launches.
Responsible for testing new ad types and platforms not currently in use.
A/B and multivariate testing for ads and landing pages.
Use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.
Monitor and improve our email marketing strategy, backed up by A/B testing and analytics.
Help to grow our Affiliate- and Ambassador-marketing channels.
Assisting the team and occasionally taking charge of the many possible daily requirements, problems, initiatives and opportunities that comes with growing a business.
In short, we are looking for the right candidate to become a key pillar in our company as we scale VALLON to become a leading e-commerce brand in the sports eyewear market. If you feel this could be a perfect fit for you, please get in touch with a C.V. and a short introductory letter. Email: firstname.lastname@example.org
BS/BA degree in marketing, hospitality, business or related field.
3+ years experience managing digital marketing in-house or at an agency.
Strong knowledge in, and proven track record of, audience creation and segmentation, targeting tactics, campaign management, and campaign optimization using Facebook Ads Manager and other platforms.
Deep understanding of paid social media advertising platforms, most notably Facebook Ads Manager. Knowledge of additional platforms is a plus.
Basic HTML and Photoshop skills are preferred.
Previous experience from working in e-commerce, using Shopify, or working with conversion rate optimization is a plus.
Excellent written and verbal communication skills (English).
Remuneration: Compensation based on experience.
Application closes 02 October 2020